If Content is King, Who’s Holding the Sword?

In medieval times, there was virtually no greater symbolism than the sword, and one sword in history captivated the imagination like no other. Excalibur.

You may know the story about King Arthur and the sword that according to myth changed his destiny. Born the child of a king, and taken by the wizard Merlin, Arthur was raised by paupers, only many years later to stumble across the sword his unknowing father owned in a stone. No one was able to pull it out, except for the rightful owner, Arthur.

Translation, you hold the power to advance or defend your own throne, to make or lose the image of your company. The tool that can help you more than any other is your website. It’s your main marketing, education, information, and customer appreciation tool!

Do you use it that way or is it just sitting out there like a sword stuck in a stone?

It’s been written and said for a few years now that content is king.

We’ve heard the cliché so much that many have just gotten used to the term and yet don’t really understand what is meant by it.

Content is the tool that advances that your cause. It’s the words, pictures, video, forms, and interactivity that propels your website.

To this day, there are many out their just driving keywords for organic search results. I propose it is the wrong tactic to take in the era of social media and search engine optimization.

By adding interesting articles to your blog, which is on your server and part of your domain, adding new content on a weekly basis to your website, creating interesting videos, writing E-zines, and more, you create an opportunity for search engines to find your website.

By using e-commerce, customer appreciation tools and coupons, testimonials, email and more, you can engage your current customers in ways you may have never considered.

Modern search engines don’t like static websites and to compete on the web, like it or not, you will have to create new and compelling content on a regular basis. It is really that simple. It takes time and perseverance, but in the end is well worth it!

Really, content is not king. You as a website owner are the king. You hold the sword of content. How will you use it to advance your online kingdom?

Pull the sword out of the stone today and begin using the tool properly. You’ll be amazed at the results!