It’s Not All About Likes!

It just isn’t. For a couple of years I’ve been hearing how social media and the new economy is all about relationships, and people buy from people that they like and trust.

Before I go any further, I do believe that is absolutely true! Without question.

However, if I go to xyz company and the person I ask for help gives me a hard time or acts like they don’t want to be there, let alone help me, I don’t have just a bad feeling for the help, but also for the company. My “relationship” with the company has just taken a ding. However, it’s also true if I continue to receive outstanding service I love the company and want to come back every time I have need or reason. Over time, if I have more good interactions than bad, I excuse the occasional bad one. (Although I may let the manager know).

What is the Quality of Your Product?

My problem with the attitude swirling around out there is that too many have missed the boat.

It’s not all about relationship, it’s also about the quality of the product! The product must exceed expectations. The product has to have such a reputation that I want it, and I want more of it every time a new one comes out.

How do I know this is true?

Apple

As we hear more about Steve Jobs life, we get a unique picture into his life. He wasn’t the friendliest or most caring person in the world, according to his authorized biography just released.

But the product was so refreshing, unique, and compelling that over the last 8 years consumers now have an expectation and will wait in line forever to get their hands on the new product.

Was it about Steve Jobs? Did you have a personal connection with him?

Not directly, you had a personal relationship with him through his ideas, which were fleshed out in iPod, iPhone, and iPad products.

Okay, that’s not the norm. But I do think we live in a world we companies have created mid to low range products for the masses, and then marketed via newspaper, tv, radio, magazine, etc. It made great sense and it worked for 30 years.

Times have changed. Now, we can get mid to high level products and services for the same amount of money, and if done properly connect with our prospective customers in ways never before possible.

If we combine great products in demand with great prices, and add in the likeability factor – your business can explode. So it’s not all about likes, but it’s also about great products and services, which give a compelling reason to like you even more!

Website Translation

I’ve preached this for over a year now. If your website is clean, easy to get what I want from it, relevant, compelling, and I’m always two clicks away from where I want to be, you give your website visitors a reason to like you!

If your site looks dated, boring, and hard to follow – they won’t like you. They will just go back to Google and start over. It’s that simple.

Your website creates an expectation and sets the tone for your company. It’s the first thing they will check out before leaving the house to buy that product or service, if no other reason than to get your address.

Impressions are everything! If they don’t know you and don’t like your site, they won’t like you.

Remember, next to your store front and inside decor and organization, your website represents you.

Are you giving people a reason to want to have a relationship with you?

Don

P.S. leave us a comment and let me know your views

www.texstarweb.com