Everyday, we talk with people who don’t understand social media but have a desire to learn it. The reasons they don’t understand it are  numerous, but perhaps one of the biggest reason is due to so called “social marketing experts” who are talking to people about something they know little about.

To be fair, social media is still growing, still evolving, and we are learning new ways of using it all of the time to introduce ourseleves to new prospects and to build upon existing relationships.

Nonetheless, there is a lot of information out there on how to use social media, and some of those ”experts” are really just followers repeating what the true “experts” are saying. And, the ”experts”  are creating jargons that are confusing the landscape, using a language that people don’t know or understand. The unfortunate consequence is that this jargon has very little, if any meaning, except that it sounds cool in their minds. I have breaking news, it isn’t cool in anyone else’s mind.

Socialmediatoday.com author Kathy Klotz as just wrote a great article titled, “Where There’s Jargon, There’s Parody…And a Few Serious Marketing Reminders.”

She talks pointedly about the terms the industry is coining, and how “social media experts” are out there using the jargon to the dismay and confusion of their prospects and clients. She says, “Jargon gets between you and your audience and ends up like a bad restaurant experience  – in that no one is really served well.”

 ”It’s bad enough when you do a Google search for social media expert, everyone and their dog surfaces, now add to that the lack of clear conversation about the use of tools to ENABLE REAL CONVERSATION.”

Conversation, that is what social media is all about. Someone out there may be having a conversation about you. Would you know it? Are you having a conversation about you? Are you making the convesation about them?

Don’t let pointless jargon and worthless marketing terms get in the way of connecting with people.

When looking for someone to help you learn how to use social media, I recommend finding someone who is effectively doing what they recommend, can use simple to terms to explain and teach, and someone who will really take the time to help you achieve your online goals and objectives.

Be sure to read the entire article – you may find yourself enlightened!

http://www.socialmediatoday.com/kathy-klotz-guest/159221/where-there’s-jargon-there’s-parodyand-few-serious-marketing-reminders

Please leave a comment. We would love to know what you think!

You can also visit our website at www.texstarweb.com.

Don