Texstar Web.com Search Engine Optimization
Your business is online for one reason, that is to build a community of people who believe in your organization, your products, and your services; and to build a loyal base of customers and clients who will do business with you and refer your company.
SEO, short for search engine optimization, is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine.
The higher a web page ranks in the results of an organic (free) search, the greater the chance that site will be visited by a user.
It is common practice for Internet users to not click through pages and pages of search results on a search, like Google, so where a website ranks in a search is essential for directing more traffic toward the website.
Search engines continue to evovle, grow, and change. In 2010, upgrades and changes were numerous to how they functioned, especially Google.
SEO is not overly complex, as a general rule. If you write great content that people are looking for, utilize a blog, link to various sites, and participate in social media, your website will begin to gain an audience.
The key is to do it with intentionality. Know what the right search words and search phrases are through dilegent study and then put those words into your content, meta titles, and headers.
It's important to remember that changes to search can, and will, affect your websites placement. These changes may have nothing to do with your website, coding structure, or text copy. Search engines are not only competing with each other, but also with social media sites.
Website Grader
Do you want to know how your website is performing? Website Grader (www.websitegrader.com) is great for giving you information on how your website is performing. The tool is free and will allow you to grade your site on a number of factors. It will tell you how your website is optimized (SEO for search engine optimization), can you be found, what your pagerank is, and much more.
Your Scores:
If your grade is under an 80 then you need to really start evaluating what you have.
If your grade is under a 50, then you don't have much if any SEO or marketing potential online
Use Website Grader today to understand what's happening on your website!
Texstar Web.com's grade:
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Free Web Listings for Local BusinessesThere are many Web destinations that provide local businesses and website owners the opportunity to claim/reserve listings. The following list are the most popular among Web professionals. Your website may not be initially found on the search engines, but your listing on many of these sites will. It will benefit you greatly to list your company website with these free sites to begin increasing your web presence and gain ranking position on search engines. Google Places Blog Listings MyBlogLog.com (Yahoo!)
Feeburner (Google)
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In making our selection for a website developer, we reviewed the capabilities of many. We found that Texstar Web had the right mix of technical skills and capabilities, winning attitude and affordability that we were looking for. Accessibility during the design and development phase was of key importance to us, and we always felt like our business was important to their team.