Texstar Web.com Search Engine Optimization

Your business is online for one reason, that is to build a community of people who believe in your organization, your products, and your services; and to build a loyal base of customers and clients who will do business with you and refer your compay.

SEO, short for search engine optimization, is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine.

The higher a web page ranks in the results of a search, the greater the chance that site will be visited by a user.

It is common practice for Internet users to not click through pages and pages of search results on a search, like Google, so where a website ranks in a search is essential for directing more traffic toward the website.

Blogs and Social Media Integration is one of, if not the, most important thing you can do to reach your targeted audience online.

While keywords, meta tags, and descriptions in the headers are all important, it is important to remember that a wholistic online strategy is necessary and even more important to reach your target audience. One of the best platforms to increase your page rankings and search engine positioning is a blog, combined with social media like Facebook, Twitter, and Linkedin.

So, how does it all work? The Web Marketing Package that we offer includes theming a Wordpress blog, a Twitter page, setting up a Facebook "Like" business page and a Linked-In page. By linking them all together, a site’s Search Engine Optimization will increase dramatically over time and provide the opportunity to grow your business and meet your online goals and dreams.

How?

Google, in particular, uses two main criteria (among many others) to establish page ranking and position. First is by linking and second is by increasing the size of your web site with great content.

A blog does two important things in terms of the search engines:

1. A blog adds naturally occurring, keyword-rich pages. By entering a blog entry once a week, you add 52 new pages a year to your web site for people to learn more about you who are interested, engaged, and believe in your company. If you do two, then you have doubled it. Each indexed page adds another ticket to the great Google lottery. The more tickets you hold, the better your chance of winning the top spots in search engine position and rankings.

2. It increases the potential for incoming links from high-quality websites. Now let’s say that our faithful bloggers have been adding their daily or weekly posts on topics of interest to their industry. Word gets around that they put up some valuable information and at the very least offer a voice for the company. A couple of blog posts have been emailed to fellow colleagues and even better, fellow industry bloggers are starting to link to the blog. The site starts to appear on fellow bloggers’ blog rolls and specific posts are linked as references and points of discussion in other online publications. Google likes these incoming links. Google likes them even more when the links come from sites that are relevant to the content in the blog.

While we can offer no guarantees as to your ranking in a search result, we do everything professionally possible to help your web pages rank near or at the top.