Content Management Websites
What a CMS can do for you?
A CMS is a software platform that allows users with little to no technical, design, html or programming knowledge to manage a website’s content. A CMS lets you easily add, change copy, photos and promotions on your website. Photos and graphic images can be stored in folders on a database for convenient retrieval and reuse. As a result of these numerous CMS capabilities, there has recently been an increased use of these systems by businesses lf all sizes and industry's .
Benefits - Boost Conversions and reduce costs
Aside from being able to quickly and easily add and change content based on your latest sales, promotions , new product offerings, educational needs, etc, what are the bottom-line benefits of using a CMS?
First and foremost, customizing your site for different demand generators can help increase conversions and revenue. Assuming your website’s Search Engine Opitimization (SEO) is driving visitors, the amount of time your website visitors are staying on the site can increase…which in turn helps conversions.
Second, long run costs can be significantly reduced. If you or your staff can change content quickly, this eliminates the need to make frequent and potentially time consuming calls to your web designer or developer. Thirdly, having fresh, timely content on your website shows potential guests that your business is a current and useful resource for them.
Does your business need a CMS?
Most business today do need a way to easily and frequently change or add new content and will most definitely benefit from a CMS. With proper training and a dedicated staff to make the changes, the benefits are clear. There’s an excellent chance your business can have increased website conversions and long term reductions in costs.
Web Designers/Developers still have a place
Some believe that using a CMS will eliminate the need for a professional web designer or developer altogether, but that is not the case. To have an effective CMS-based website, a web professional is a valuable resource, as they provide the initial design foundation that attracts and engages your visitors. They can also help with larger scale changes, such as significant design alterations, custom forms, email subscribe forms, new pages and changes to search engine optimization (SEO) related tags and content.
Therefore, it’s important to have a positive relationship with a web designer or developer, as they have the resources and experience you need.
Texstar Web.com Utilizes Concrete 5
Our CMS of choice is Concrete 5. We believe it is the most user-friendly, robust, and dynamic CMS on the market for the overwhelming majority of our clients needs. For more complex projects and needs, our friendly staff can work with you to create a custom content management system or website to help you meet your specific needs!
What Makes it So Great?
Go to the page, click the edit button, make your changes, and preview or post. Done - it's just that easy. Here's a brief example:
In making our selection for a website developer, we reviewed the capabilities of many. We found that Texstar Web had the right mix of technical skills and capabilities, winning attitude and affordability that we were looking for. Accessibility during the design and development phase was of key importance to us, and we always felt like our business was important to their team.